Case Studies
Detailed breakdowns of select projects — the problems, the solutions, and the results.
How Technical SEO Turned a Stagnant Industrial Site Into a Traffic Growth Engine
A three-year engagement with an Australian B2B pump supplier where systematic SEO improvements doubled organic traffic, eliminated critical site errors, and built a foundation the company could scale internally.
How a Payment-to-CRM Sync Cut Manual Work by 80% Across Four Medical Cannabis Clinics
A multi-clinic medical cannabis operator was drowning in manual payment verification, intake form checks, and CRM updates. I built an n8n automation that connected Square, IntakeQ, and DaySmart — cutting manual work by 80% and eliminating missed patient appointments.
How an AI Voicemail Pipeline Stopped Revenue Leak for a Multi-Clinic Operation
A multi-clinic medical cannabis operator was bleeding revenue from missed voicemail messages. I built an automated pipeline that transcribes voicemails, looks up patients in their CRM, and posts alerts to Slack — saving 10–15 minutes per message and stopping revenue leak.
How Rebuilding 16+ Sites With Oxygen Builder Lifted PageSpeed Scores From Failing to 90-100
A web agency managing 16+ client sites on a bloated legacy WordPress theme was failing Core Web Vitals, losing organic visibility, and risking client retention. I migrated the entire portfolio to Oxygen Builder, built lightweight custom plugins, and delivered 90-100 PageSpeed scores across the board.